Sarande sits just 30 minutes from Corfu by ferry, yet in online searches, Greek hotels completely dominate. When a tourist searches "where to stay near Corfu" or "best beach hotels Mediterranean," Corfu appears on the first page - while Sarande does not exist on their radar. This is a massive missed opportunity for every hotel in the city.
Sarande has a major advantage: prices are 40-60% lower than Corfu for the same quality. But without a professional website in Greek, English, and Italian that communicates this advantage, tourists simply do not know. They choose Corfu because they find it first online.
The other advantage of Sarande is its longer season. The climate allows tourists to visit from April through November - much longer than other Albanian destinations. This is a huge opportunity for hotels that know how to market it.