Albania welcomed over 11 million tourists in 2024, and the coast is the primary destination. But most resorts have websites that look like they were built 10 years ago - small photos, no booking system, Albanian only, and design that does not inspire confidence in a German or Italian tourist comparing options.
The problem is concrete: when a tourist searches "beach resort Albania" or "Albanian Riviera resort" on Google, they see dozens of results. If your website does not immediately impress with stunning galleries, information in their language and the ability to book directly, they move to the next site within 3 seconds.
Every booking that comes solely through Booking.com costs you 15-25% in commissions. With 100 bookings per season, that is a massive loss that can be turned into profit with a professional website that accepts direct reservations.